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Consumers Find New Ways to Get Entertainment on their Own Terms

Consumer demand for personalized is driving several key trends in global content consumption, with significant implications for tomorrow’s entertainment services, according to the ARRIS 2014 Consumer Entertainment Index.

Broadcast /a> remains the staple of in-home entertainment, with a nearly universal 96 percent penetration rate and new implications for multiscreen and multi-room viewing. The vast majority of consumers are engaged in binge-TV viewing: 80 percent now watching multiple TV episodes or even an entire series in a single sitting. Meanwhile, a growing aversion to traditional TV advertising is opening the door for multiscreen merchandising. And the biggest challenge of today’s multiscreen world may be finding the space to save everything we want to watch.

ARRIS’s Consumer Entertainment Index is an independent study of global media consumption habits, surveying 10,500 consumers from 19 countries. The study tracks engagement with various components of the entertainment experience—including multiscreen, advertising, and DVR—to offer insight into the trends that are driving the evolution of content consumption.

Read More… bbpmag.com

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